Why Blurp?
Blurp was born from a simple belief: every brand has a story worth telling, it just needs the right voice, visuals and strategy to bring it to life.
At Blurp, creativity is never just about making things look good. It’s about helping brands connect with their audience in a way that feels authentic, intentional and memorable. From crafting compelling visuals to building cohesive digital identities, every project is approached with curiosity, strategy and a genuine passion for storytelling.
Whether you’re launching something new or refining an existing brand, Blurp partners with you to create content and experiences that stand out in a crowded digital world and actually make an impact.
Our approach
We believe communication should be intentional, aligned, and structured.
Strategy
Strategy defines direction.
Identity
A strong visual identity reinforces credibility.
Consistency
Consistency builds trust.
We partner closely with our clients, asking the right questions and building systems that
support long-term growth.
Nice to meet you
Why trust us with your business?
Founded by creative storyteller Berdine le Roux, Blurp combines visual communication, content creation and digital strategy to help businesses show up with clarity and confidence online. With more than 20 years of experience across social media and digital marketing, videography and photography, design and branding and communications and strategy, the studio was built to turn ideas into impactful brand moments.
Our experience
Berdine Le Roux
With a degree in Journalism and 17 years of experience in creative communication, connecting people with the right message has always been part of who Berdine is. As a Strategic Communications Specialist and founder of Blurp Consult, she has built a consultancy dedicated to closing the loop between strategy and story. Since launching in 2023, she has partnered with clients across industries, from healthcare professionals and musicians to churches, coaches, and corporate brands, helping each one find a clear, consistent voice on the platforms that matter most. Her approach is structured but personal: every strategy starts with listening, and every piece of content is built to connect. Based in Pretoria, Berdine works in both English and Afrikaans and brings a genuine love for storytelling, visual design, and the kind of strategic thinking that turns a social media presence into something people actually remember.
Elani Botha
With a background in Visual Communication Design and more than a decade of industry experience, Elani has built a career around crafting thoughtful, user-centred digital experiences. As a digital designer, she works across UI & UX design, graphic design, digital illustration, art direction, and strategic design for social and digital platforms, helping brands communicate clearly and consistently in an ever-evolving digital space. Elani has spent more than eight years lecturing at a private institution, teaching UX and Communication Design. This dual perspective — both practical and academic — shapes her approach: strategic yet intuitive, structured yet creative. She focuses on building brands and interfaces that don’t just look good, but feel purposeful, seamless, and genuinely engaging to the people using them.
Some of the lovely clients we've worked with over the years
More client love
Berdine is a genuine and caring person with strong sense reality and truth. She is very skilled in her profession and her creativity and ability to invent new ideas and strategies for those she works with makes her truly indispensable!
Lewis Ferreira | Saxophonist
Berdine from BLURP consult is truly next-level! We've been using her for two years now to do our two companies' social media and the results have been phenomenal! Her knowledge and insights are so valuable and we love her authentic style and creativity! We can really recommend her excellent services! You'll definitely thank us later!
Pauli Nigrini | InSense Dynamix
